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Boyd Beasley, a director from the world’s leading interactive entertainment software company, will tonight address local business leaders at Queen’s University on the subject of ‘Delivering Customer Support in Global Markets’.

Boyd Beasley is Senior Director for Customer Support at Electronic Arts, a multi-billion pound company that develops, publishes and distributes interactive software worldwide for videogame systems, personal computers, mobile phones and the internet.

Mr Beasley is responsible for EA Customer Support for the Americas, Asia and Europe. In April 2007 the Belfast software contact centre GEM announced a deal to provide multilingual customer support for EA.

Trevor Newsom, Director of Research and Regional Services, said: “This ongoing partnership initiative between Queen’s University and Belfast City Council brings world leading industry experts to Belfast to support local business leaders in acquiring the creative skills, knowledge and global connections to compete on the world stage.”

Mr Beasley will also be awarded a Visiting Fellowship in the Creative Industries from Queen’s following his address tonight.